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Patrick Keane left his has position of Head of Advertising Sales Strategy at Google to move to CBS Interactive, as Executive Vice President, Chief Marketing Officer, ... Google CEO Schmidt’s latest fanciful slogan is “Search, Ads & Apps,” suggesting that Google is a serious contender in the enterprise software world.

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The firm's prescience regarding the integrated media space no doubt extends from its unified approach, one which stems from its manner of dealing with clients, media outlets, and partners, as well as by its internal structure.

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Brin might as well have been talking about Google's approach to intellectual property - a short-term headache in the form of controversial products such as Google's book project that scans whole libraries - and YouTube, which has provoked fights with film and television studios.